If you follow the blog, you may remember that I had the opportunity to photograph some of the pieces from Here & There Boutique jewelry line a few months back. Aside from the product photography, we created a brand concept for the jewelry line. It was really important to Jessie, owner and jewelry maker of Here & There, to show her pieces on girls who were generally badass and loved nature. There were going to be two parts to capture the aesthetic of the pieces and the brand; mountains and water. As we began brainstorming, we immediately thought of a few girls for each concept. I had met Alexis through photography a few months back and when Jessie began describing the type of girls she wanted to represent her brand, I remembered a picture that Alexis had posted of her and her friend, Katlyn, after a dirt biking session. They were muddy, gorgeous and genuinely happy to be out in nature. I approached them and thankfully they agreed. The words that I choose for the branding session were FREE and EXPLORE. I felt that encompassed Here & There and the message we were trying to convey through the images. We took some images of the jewelry and the I created some images that encompassed more of the feeling and style of Here & There.
To order the jewelry visit: HERE & THERE
Also check out the my talented friend ALEXIS